For example, if you drag the Google Analytics button after an Email Field in a bot scripted to subscribe visitors to your newsletter, you may want to call the Action "Lead", etc. Select Action to correspond to whatever user interaction you want tracked. Category will be automatically passed as "Gobot-" followed by a string of numbers and letters representing your bot ID but you can edit this to reflect something more meaningful related to your campaign. In the right hand panel, enter your Google Analytics Action and, optionally, Label and Value into the fields and click Save.This step is not required if you selected Automatic instead of Custom in Bot Settings. Drag the Google Analytics button into your bot script directly after the user interaction you want to track.Click Save and you will be brought back to the bot builder.
If you've opted for the Custom selection, you will need to designate the user interaction you want to track.
We will discuss the Custom option below in more detail. The Custom option makes sense if you want to track only one or a couple of user interactions (and not the associated user response), as the shorter list will make it easier to identify those elements in Google Analytics. This is the default selection - so absent action on your part no data will be sent to Google Analytics until you drag the Google Analytics button into your bot script. The default pull-down menu option is Custom, which allows you to specifically designate directly within your bot script which user interaction (but not associated user response) you want to track using Google Analytics. If you select Automatic, all of the user interactions and associated user responses will be tracked in Google Analytics, consistent with the table below, even without you dragging the Google Analytics element into your bot script. Look under Google Analytics, and review the options in the pull-down menu. Then click on the Advanced tab and then on the Analytics & Tracking sub-tab. Go to the Gobot bot dashboard, select the chatbot you want to track, and click Bot Settings. Also, be sure to disable any adblocker or similar plugin. Click here (analytics.js) and here (gtag.js) for more information as to installing your snippet.
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If you want to track enhanced ecommerce stats including product clicks and add to cart as to products recommended by Gobot, you'll need to leverage our Google Tag Manager functionality detailed here.Īs a preliminary step, if you haven't already, you'll need to install your Google Analytics tracking snippet on your website in order for this feature to function. Use Google Analytics to track how your visitors are engaging with your bots.
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